Overall winner: Indigo brings the love to school libraries
April 30, 2012 by Megan Haynes
Inspiration
In 2004, the Indigo Love of Reading Foundation was established in response to the underfunding of high-needs elementary schools and the resulting literacy crisis. The Foundation hosts Adopt a School, an initiative in which Chapters, Indigo and Coles stores support a high-needs school in their community. By collecting donations from customers at checkout, and passing the donations along as Indigo gift cards, the schools can rejuvenate their libraries.
Read more: http://strategyonline.ca/2012/04/30/overall-winner-indigo/#ixzz2Ahz1dr7p
