Overall winner: Indigo brings the love to school libraries
April 30, 2012 by Megan Haynes
In 2004, the Indigo Love of Reading Foundation was established in response to the underfunding of high-needs elementary schools and the resulting literacy crisis. The Foundation hosts Adopt a School, an initiative in which Chapters, Indigo and Coles stores support a high-needs school in their community. By collecting donations from customers at checkout, and passing the donations along as Indigo gift cards, the schools can rejuvenate their libraries.
Read more: http://strategyonline.ca/2012/04/30/overall-winner-indigo/#ixzz2Ahz1dr7p