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Thursday, October 25, 2012

Citrus a real literacy litmus test

Citrus a real literacy litmus test

Campaign raises more than $1,400

By Cornelia Naylor, The Times June 7, 2012

Local residents supported the Chilliwack Book Man's Citrus-y Literacy campaign with zest over the last three weeks, donating almost $1,400 toward local literacy programs.

Launched May 23, the fundraiser urged people to give $2, $5 or $10 for the chance to stick a paper orange in the store's window with a message of their choice.

"Hundreds of paper oranges formed an overwhelming grove in our front window," said Book Man co-owner Amber Short, who came up with the campaign. "Inspiring quotes about books, names of favourite authors, names of favourite characters from books, family names and pet names were just some of the ways that people personalized their paper oranges."

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